Subscription businesses

Give subscribers a reason to stay.

Support subscribers from their first trial through the next renewal. Use activity and billing data to help them get started, spot declining usage, offer a relevant upgrade and reconnect with people who have stopped using your product.

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Usage patterns

Product visits: ↓ 4 → 1 /wk
Feature use: ↓ 62%
Email opens: No opens for 12 days

Activity data through SDK and API

Subscriber profile

EEmily CarterSubscriber · 14 months · At risk of leaving

Joined the at-risk segmentnow
Last activity9d ago
Email not opened12d

Journey start

Segment entry → retention journey

Email · We miss you→In-app · Here’s what’s new

Starts when your conditions are met

Spot declining activity

Identify subscribers who need attention.

Fewer visits, lower usage or a longer gap since the last activity can suggest a subscriber is drifting away. Build segments that update in real time and start a retention journey when someone meets your criteria. Events such as trial starts, upcoming renewals and cancellations join the same profile through your billing integration.

See how to connect your data →

Subscribers at risk of leavingDeclining activity detected2,41812 added today

EEmily CarterLast activity 9 days ago · no email opensJoined segment · now

JJames WilsonWeekly visits ↓ 5 → 1Joined segment · 4 minutes ago

Automatically enters a retention journeySegment updates in real time

Journeys for every stage of the subscription.

From trial to paid

Help users find value from the start

Send guidance and tips by email and inside your app, based on what users have already done and the steps they still need to take.

trial_started→onboarding→convert

Subscriber retention

Reach out when usage starts to drop

Define which changes in activity start a retention journey. Offer help, highlight useful features and give subscribers a reason to use your product again.

engagement drop→at-risk→save journey

Upgrade offers

Suggest an upgrade that fits the subscriber’s needs

Identify subscribers who use your product regularly and offer a more advanced plan based on their usage patterns.

high engagement→in-app→upgrade

Reconnect with subscribers

Invite inactive users to return

Show what’s new and give users a reason to return. Choose suitable channels for each customer and time your messages around their activity.

no session 21d→push→email→whatsapp

Before renewal

Prepare subscribers for their upcoming renewal

Send a reminder ahead of renewal, with a summary of usage and the value the subscriber has received. The journey starts from billing data sent to Joryio.

renewal_upcoming→wait→email

Failed-payment follow-up

Help subscribers resolve a payment issue

When a payment fails, start a journey with a clear, considerate message. Begin with email and add an SMS reminder as needed to help the subscriber complete their payment.

payment_failed→email→sms

Measuring results

See what helps subscribers stay.

Track retention, cancellations and revenue alongside your journeys. Compare groups of subscribers over time and use control groups to estimate the contribution of your retention efforts.

Subscriber retention · monthlyFor illustration only

M0M1M2M3M4M5

Retained revenue · 30 days

$18,240

Vs control group

+4.6%

Show guidance, updates and upgrade offers inside your app, based on each subscriber’s stage and actions. Reach them while they are using your product.

webhooksHTTP APIWeb SDKiOS · Android · RN

Connect billing events through the API and webhooks, and website and app activity through SDKs for Web, iOS, Android, Unity and React Native. Bring the data together to segment subscribers and time messages around their activity. Learn more about connecting your data →

Build relationships that last beyond the next renewal.

Discover how to turn usage and billing data into journeys that help subscribers stay with you.

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