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The channel your customers keep in their pocket.

Bring Apple and Google Wallet passes into your marketing. Send customers a link to add a pass, then update it in real time throughout their journey. Start journeys when customers add or remove a pass, or scan it in store.

ACME COFFEEGOLD
BALANCE1,240 ptsNEXT REWARD260 pts
MEMBER 8841-2210
Pass updated · +200 ptsnow

From link to lock screen.

01 · ISSUE

Share an “Add to Wallet” link by email, SMS, WhatsApp or in-app message. The pass is personalized when the customer opens the link.

Maya, your Gold card is ready.
Add to Apple Wallet
personalized when opened · Google Wallet too
02 · UPDATE

Customer journeys update points, membership levels and offers on passes already saved to the wallet. A pass update can display a lock-screen notification.

order_placed→update pass
1,240 → 1,440 ptspushed live
Lock-screen notice: “You earned 200 points. Your balance is up to date.”
03 · MEASURE

Track when passes are added, removed, scanned or updated, and use these events to start journeys.

pass.installed2m
pass.scanned · store #121h
pass.removed → win-back3h
Templates

One channel, five kinds of pass.

Acme CoffeeGOLD
BALANCE
1,240 pts
Loyalty card
Points and membership level, always up to date.
Acme CoffeeOFFER
20% off
EXPIRES SUNDAY
Coupon
A coupon that counts down to expiry and is marked as redeemed after use.
Acme CoffeeMEMBER
Maya Cohen
SINCE 2024 · GOLD
Member card
Member details and membership status on one card.
Acme CoffeeSTAMPS
4 OF 6 · FREE DRINK AT 6
Stamp card
A card that shows the stamps collected with each purchase.
ACME LIVETICKET
Tasting Night
AUG 22 · 19:00SEAT 14C
Event ticket
Seat and event time on one ticket, with updates when plans change.

Turn pass activity into customer journeys.

pass.installed

Start a journey when a customer adds the pass to their wallet.

pass.removed

Removing a pass can start a journey to reconnect with the customer.

pass.scanned

Use an in-store scan to start the next step in the customer journey.

Retail

Connect the customer journey to the store visit.

Update coupons and loyalty cards automatically. A pass can appear on the lock screen when a customer is near your store. Track in-store redemptions and the journeys associated with them.

09:41
AAcme Coffee · WalletnowYou're near Store #12 - your Gold card is ready to scan.
nearby store · lock-screen display
01Passes use your Apple and Google accounts. Joryio handles the infrastructure.
02Each customer has one active pass per template.
03A pass is automatically invalidated when the contact is deleted or unsubscribes.
Analytics

See how customers use your passes.

See how many passes have been created, added to a wallet and remain active. Track scans and removal rates over time, and see which journeys the activity is linked to.

ISSUED
18,240
INSTALLED
11,382
ACTIVE
10,914
SCANS AT REGISTER8 WEEKS
removal rate 3.9% / mo·attributed to journey "VIP week"

Put your brand in your customers’ wallets.

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Apple & Google Wallet passes - Joryio