Comparison · Updated September 2026

Joryio vs Iterable.

Which platform fits your team and budget? Compare billing, channels, analytics and AI, including which tools come with your plan and which require an additional service.

Joryio

Iterable

Billing

Platform fees are based on profiles that successfully receive a message during the month, billed separately for each workspace. Messaging charges are separate; an estimate is available on our website.

A custom quote with contractual usage allowances, including users, messages and events. Exceeding these allowances may add to the cost.

Channels

Email, SMS, WhatsApp, Viber, push, in-app, webhooks, ad audiences, and Apple and Google Wallet passes.

Email, SMS, WhatsApp, mobile and web push, in-app messages and content embedded in app and website screens, alongside webhooks and ad audience integrations.

In-app

Four layouts, segment targeting and frequency limits shared with other channels. Messages to identified contacts count for billing; messages to anonymous visitors do not.

In-app messages and Embedded Messaging for content that appears within the screen. Unknown User Activation lets you reach users before they identify themselves, according to your profile creation settings.

Wallet

Share Apple and Google Wallet passes in messages, update points and offers through journeys, and use pass activity to trigger follow-up actions.

The PassKit integration lets you create and update Apple and Google Wallet passes and trigger campaigns from pass activity. It is a partner solution connected to Iterable.

Analytics

Funnels, retention, RFM and revenue attribution included alongside campaigns and journeys.

Campaign and journey reports, campaign comparisons, conversion goal tracking and custom dashboards. External analytics tools can also be connected.

AI

An assistant drafts journeys, segments and dashboards for your approval. Personalization agents and send-time optimization are available according to your settings and plan.

Nova Agent helps with campaigns, reports and experiments. Other AI capabilities include optimizing send times, frequency and content; availability depends on the products and services in your account.

Data streaming

Event streaming to your database or warehouse is included; the number of destinations depends on the plan. Use the available tools to work with your data outside Joryio.

Data Sync sends user, campaign and event data to your warehouse or storage. Contact your Iterable customer success manager to add it to your plan. Events can also be sent through webhooks.

Getting started

Your team imports the data and sets up the platform with our guidance. We agree the scope of support and timeline together.

Implementation service packages include planning, consulting and setup assistance. Scope and terms depend on the package and agreement.

Anonymous users

In-app messages to anonymous users and tracking their events add no charge, subject to fair use. There is no per-event fee.

Visitors without an Iterable profile do not count toward the user allowance. Once Unknown User Activation creates a profile, that profile and its custom events count toward contractual allowances, even before the user identifies themselves.

Iterable details checked against official sources on September 13, 2026. Links are included in the comparison. Send corrections to: [email protected].

What’s included, and what costs extra?

JORYIO

25K engaged profiles · Growth$490/mo

50K engaged profiles · Growth$690/mo

250K engaged profiles · Growth or Scale$1,690-2,290/mo

All channels, analytics and data streamingIncluded in the plan

Estimated monthly platform fees. Messaging charges are separate; features and the number of streaming destinations depend on the plan.

Estimate your Joryio cost →

ITERABLE

Platform priceCustom quote

Usage allowancesDefined in the agreement

Data Sync exportsArrange with Iterable

Onboarding and implementationDepends on the service package

Iterable does not list a fixed comparison price for 25K, 50K or 250K users. Request a quote covering user, message and event allowances, plus AI features, data services and implementation. Iterable billable users and Joryio engaged profiles are defined differently, so compare your actual usage.

When could Iterable fit your team?

You run large-scale marketing across several channels and want to agree a package and usage allowances with the sales team.

Embedded Messaging and Nova AI tools fit the workflows your team wants to build.

You want to connect marketing to your data systems through Smart Ingest, Data Sync and other integrations.

More control over your budget. More tools to improve results.

Plan your budget with published prices and a calculator for platform fees. Billing is based on customers who successfully receive a message; delivery costs are separate.

Work with journeys, Wallet passes, AI and analytics in one platform. Event streaming to your warehouse is included, with destination limits based on your plan.

Anonymous in-app messages, contact storage and event tracking add no charge, subject to fair use. Use the data to see what works and improve results.

Move to Joryio with guidance and support.

Your team imports the data, sets up the platform and builds the journeys. We support you with planning, guidance and checks before your first campaign. Together, we define the scope of support and a timeline that fits your needs and your team’s availability.

How to move to Joryio

Let’s see how Joryio fits your team.

Book a demo