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Marketplaces

Personal experiences for buyers and sellers, in one place.

Stay connected with the two audiences that power your marketplace. Build separate journeys for buyers and sellers, with messages that match their activity - from signup and first listing to purchase and review.

Event
event: "order_placed"
listing: "#8841"
total: €64.00
One order · a journey for each audience
Buyer
Order confirmation → review request
Timed to delivery · frequency limits applied
Seller
Sale notification → WhatsApp · "You have a new order"
An update through a suitable channel
Buyers and sellers

A relevant journey for each audience.

Manage buyers and sellers in the same workspace. Build segments, campaigns and journeys for each audience based on their attributes and activity. Someone who both buys and sells can belong to both groups, with data, communication preferences and reporting managed in one place.

SegmentsFor illustration only
BUYERActive buyers · last 30 days84,120
SELLERNew sellers · no listing yet1,204
SELLERTop sellers · 10+ listings3,418
Audiences update in real time · one workspace
Listing updates

Price dropped? Tell the people who are interested.

Connect your listings catalog to Joryio and build journeys that start when an item returns to stock, drops in price or sells out. Notify buyers who follow it and the seller offering it, based on your configured journeys and their communication preferences.

IMG
Vintage lens · listing #8841entity: listing · seller: usr_2210214 followers
back_in_stock→214 followers and the seller notified
price_drop→Update for buyers who saved the item to their wishlist
sold_out→Restock reminder for the seller
Catalog updates start journeys for buyers and sellers

Journeys that help buyers and sellers take the next step.

Seller onboarding
From signup to first listing

Help new sellers get started with guidance and reminders that match their progress, through to publishing their first listing.

seller_signup→in-app→first_listing
Sale notifications
Keep sellers informed about every new order

Set up a message that goes to the seller when an order arrives, with the details they need to act on it.

order_placed→WhatsApp · seller
Reconnect with sellers
Invite less active sellers to return

Identify sellers who have not listed anything recently or are visiting less often. Offer help or a reminder to start listing again.

No new listing for 30 days→Declining activity→Re-engagement journey
Updates for followers
Back in stock or on sale? Someone is waiting to hear

Send item updates to buyers who follow it or saved it to their wishlist, in line with their communication preferences.

back_in_stock→214 followers
Follow up on browsing
Viewed an item without buying? Invite them back

Build journeys around the items buyers viewed, with relevant reminders and frequency limits to avoid overwhelming them.

3+ views→Up to 4 messages a week
After the purchase
Keep the conversation going after delivery

Ask buyers for a review after their order is delivered, and notify the seller when it arrives.

Order delivered→Review request→Seller notified
Measuring results

See what works for buyers and sellers.

Track revenue, retention and journey performance for each audience. See which orders are attributed to buyer journeys and how many sellers return to activity during re-engagement journeys. Compare with control groups to estimate the contribution of your messages.

Journey performance · last 30 daysFor illustration only
BUYER SIDE
6,412
Orders attributed to the journey
SELLER SIDE
418
Sellers who returned to activity
VS HOLDOUT +7.8%Results by audience
HTTP APIwebhooksWeb SDKiOS · Android · RN

Connect your marketplace through the API and webhooks to send Joryio data about orders, listings, reviews and payouts. SDKs add website and app activity. Use the data to group buyers and sellers by their behavior and tailor message timing to each person. Learn more about connecting your data →

Build relationships that bring buyers and sellers back.

Discover how to turn marketplace activity into personal journeys for buyers and sellers.

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Joryio for marketplaces - connect with buyers and sellers