Comparison · Updated September 2026

Joryio vs Klaviyo.

Which platform fits the way you work? Compare billing, channels, analytics and data tools, then decide what matters to your team today and as you grow.

Joryio

Klaviyo

How billing works

Based on profiles that successfully receive a message during the month. Each profile counts once per workspace; messaging charges are separate.

The Profile and Email plan is based on profiles you can email and an email send allowance, even if you don’t message every profile that month.

Customer events

Event tracking is included, with no per-event charges and subject to fair use.

Events from integrations, APIs and CSV files support segmentation, flows and reporting. Technical limits apply to event types and ingestion.

Analytics

Funnels, retention, RFM and revenue attribution are included in the platform.

Campaign and flow reporting, with additional analysis such as RFM available through a separate Marketing Analytics subscription.

Channels

Email, SMS, WhatsApp, Viber, push, in-app, webhooks, ad audiences and wallet passes.

Includes email, SMS, WhatsApp, push and mobile in-app forms. Availability and billing vary by channel and plan.

Customer journeys

A Canvas for journeys with behavior-based branches, experiments and version management.

Flows with triggers, time delays and branches based on conditions and customer activity.

AI

An assistant drafts journeys, segments and content, with your approval before changes are applied. Personalization and AI agents work according to your settings and plan features.

AI tools for content, segments and flows, including Composer for planning and creating marketing activities.

Working with data

Event streaming to your data warehouse is included, with the number of destinations determined by your plan.

Export tools and APIs; syncing profiles and events to a data warehouse through Advanced KDP requires an additional subscription.

Data location

The service and core databases are hosted in Frankfurt. Messaging and other service providers may process data in other countries.

According to Klaviyo’s privacy documentation, customer data is stored in Northern Virginia, United States.

In-app messaging

Four display formats, segment-based audiences and frequency limits shared with other channels.

Single-step in-app forms for iOS and Android, with display settings and event triggers. The documentation states they cannot collect consent or profile data.

Klaviyo details checked against official documentation on September 13, 2026. Table links point to the sources. Spotted something that needs updating? Email us: [email protected].

Compare costs for the way you use the platform.

50K BILLABLE PROFILES

Klaviyo$720/moEmail only With the add-ons selected in this example: $1,456/month Personalization: $216 · Advanced KDP: $500 · Composer: $20

Joryio$690/moGrowth · platform fees, before messaging charges

250K BILLABLE PROFILES

KlaviyoContact salesAt 150K profiles and above, Klaviyo directs you to its sales team for pricing.

Joryio$1,690-2,290/moGrowth or Scale · before messaging charges

Examples from Klaviyo’s pricing calculator as of September 13, 2026. The $1,456 total includes the selected add-ons; these are not required in every plan. Joryio prices are estimated monthly platform fees, before messaging charges. Billable profile definitions and included features differ between platforms. Compare the total cost for your needs and check current pricing before purchasing.

Open Joryio’s cost calculator →

When might Klaviyo suit your team?

You use Shopify and want to continue with the integrations and marketing workflows you’ve already set up in Klaviyo.

Your team knows the platform, and its features and pricing meet your needs.

The channels, reporting and add-ons available in Klaviyo cover your marketing plans.

When is Joryio worth exploring?

You want to connect messaging, in-app activity and wallet passes within shared customer journeys.

You want journeys, campaigns and analytics in one platform, with event streaming to your data warehouse.

You want platform fees based on the customers who receive your messages each month, with messaging charges billed separately.

Move to Joryio with guidance and support.

Your team imports the data, sets up the platform and builds the journeys. We support you with planning, guidance and checks before your first campaign. Together, we define the scope of support and a timeline that fits your needs and your team’s availability.

How to move to Joryio

Let’s see how Joryio fits your team.

Book a demo